Digital Leadership: Maximising Opportunities for Retailers. Helping Green-thumbed Millennials Dig Out Best Product Recommendations During Covid-19 Isolation
Covid-19, and its implications for staying indoors and self isolation, is impacting almost all businesses, as well as providing huge opportunities for retailers to adapt and remodel their online offering. Prior to the Coronavirus outbreak, the passion for gardening in all its guises was increasing at pace, with research suggesting UK households collectively spent around £7.5billion on […]
Digital Leadership. Why ‘Being Human’ Online is so Important During the Covid-19 Lockdown
Right now, consumers, overwhelmed with worry about loved ones, financial pressures and keeping the ‘new normal’ going are relying more than ever before on online shopping. What are the 2 things that can help them? 1.) A personalised, human touch online 2.) A simple, easy, stress-free search and shopping experience It’s time to personalise, humanise […]
Transforming the Travel System Purchase Journey by Streamlining Safety, Speeding Up Sales and Personalising Recommendations
48% of shoppers take up to 28 days to decide what travel system to purchase and 89% of team members at UK retailers fail to provide relevant advice to parents and carers purchasing car seats. Independent research from Which? suggests that retailers are in need of omnichannel systems that both reassure the customer and personalise […]
Customer Engagement at a crowded party – Digital Strategies to Help Brands Connect with Today’s Consumer in the Multi Brand Retail Environment
Connecting with your customer and keeping clear brand identity when selling your products on a third party website or in a multi brand retail environment is tricky. It’s a problem every brand in the world is facing. Wrestling between generic volume drivers and promotions that can also dial up and compliment your brand values is […]
Avoid Digital Pigeonholing. Surprising Baby Boomer Statistics for Retailers & Brands – Retail Research
The digital conversation typically starts and ends with Millennials and Gen X. In fact, if you ask the (probably youngish) man on the street, the prediction would likely be that complex online shopping journeys and a responsive web presence is probably generated with these seemingly more tech-savvy generations in mind. But as the world continues to plug in, the rest of society is adapting and research is consistently telling us to rethink our opinions on the baby boomer generations when it comes to tech…
‘The Most Important Data Privacy Regulation in 20 Years’ Making Sure Retailers & Telco Systems are GDPR Compliant
The month of May is upon us, and with it comes the much-anticipated GDPR deadline. For retailers and telcos, GDPR is much more than a data cleanse or a one-off frustrating inconvenience, it’s an opportunity to renegotiate the terms of engagement between people, their data, and your company, whilst also throwing light on the systems you have in place to ensure you remain GDPR compliant both now and in the future.
Mind the Gap – The Rise of Intelligent Guided Selling
In essence, Intelligent Guided Selling enables retailers to become truly omnichannel-ready, by comprehensively unifying every element of the customer engagement experience. It is the combative force for retailers in a perfect storm… As we touched on in our last two posts, poor productivity and diminishing consumer spending represent significant hurdles for retailers. When combined with […]
Mind the Gap – The Power of Productivity – Part Two of Three
Productivity, and the maintenance thereof is something retailers need to think long and hard about if they intend to thrive through this turbulent time. The choice is simple, continue to live precariously amongst these gaps in consumer confidence and productivity, or take matters into their own hands and make a positive change for the better?
How can retailers tackle this issue? Conversity does the research…
Mind the Gap – The Consumer Spending Gap – Part One of Three
The first of a three-part series, Conversity has created a paper exploring the dual challenge of addressing the decline in productivity and consumer spending alongside the leading role that intelligent guided selling and technology has to play in the future of retail.
This blog focuses on ‘The Consumer Spending Gap’, aiming to paint a picture of today’s retail world in terms of how consumers approach it, and how their behaviour has evolved in recent years.