How 2020 has changed consumer mindsets for the foreseeable future
Consumers are first and foremost humans. Impacted by the world in which they live, the people around them, their personal situation and their psychological and emotional state. The global pandemic has created a sudden and unexpected change in how we live, work and shop, driving huge changes in behaviours and habits. Some of these behaviours […]
Intelligent guided selling helps optimize online consumer decision journeys
Buying online is at an all-time high, whether it’s because COVID-19 has encouraged people to shop from their homes, or it’s thanks to the ever-increasing platforms, options, and choices available for online shoppers at the touch of a finger. But with all this competition, how do you make sure consumers buy your product? You must […]
Replicating the In-Store Experience Online
Things have changed. Never has there been a time in our lives when this was more true. Covid-19 has disrupted just about everything we do, from being locked down and restricted in our day to day activities to the basic way that we relate to each other. Because many communities have either had their retail […]
Process and Pitfalls of Launching Intelligent Guided Sales for Consumer Buying Journeys
My colleague, Chief Customer Officer Brad Christian, has written about what Intelligent Guided Sales (IGS) actually is, however in my role as Customer Engagement Manager, I wanted to write about what we need to consider to ensure that we get the consumer buying journey just right. Sometimes there are some difficulties in getting a customer […]
Consumer Psychology in Retail and Intelligent Guided Selling
‘The Why behind The Buy’ If ‘The Why behind The Buy’ can be understood, brands and retailers can enhance their marketing strategy, improve their customer experience, and drive greater sales conversion. Consumer Psychology in retail describes the science behind the understanding of why people buy; the reasons they make the decisions they do and how […]
Winning Brands are Personalising their Customer Data Platforms
In a hyper-competitive market, brands that understand their customers deeply are the proven winners. The question is – how do brands get to know their customers better? The first stage in understanding is through the unification of all customer data available throughout an organization’s many touchpoints. This fundamental need is one of the reasons for […]
What, exactly, is Intelligent Guided Selling?
Things have changed. Consumer expectations around their purchasing habits are evolving rapidly. Many more purchase transactions are now taking place online. This transition from bricks and mortar to online is only going to accelerate as time goes on. “In the US, it is predicted that e-commerce sales will climb by 18% to reach $709.78 billion […]
How Should Brands Prepare for Online Christmas Gifting?
Gifting is big business and there has never been more pressure on brands to get it right, or more at stake after a turbulent year to date. Shopping behaviors may have shifted, but shoppers are still eager to buy gifts for loved ones. Here’s how your brand should be preparing for consumer holiday shopping behaviors…
Digital Leadership: Maximising Opportunities for Retailers. Helping Green-thumbed Millennials Dig Out Best Product Recommendations During Covid-19 Isolation
Covid-19, and its implications for staying indoors and self isolation, is impacting almost all businesses, as well as providing huge opportunities for retailers to adapt and remodel their online offering. Prior to the Coronavirus outbreak, the passion for gardening in all its guises was increasing at pace, with research suggesting UK households collectively spent around £7.5billion on […]