Digital Leadership – Using Conversational Search to Personalise and Simplify Online Commerce During Covid-19
As millions of people remain under government restricted home isolation as a result of Covid-19, the seesawing nature of online sales continues. Whilst clothing and footwear have seen a slump, the prospect of weeks trapped at home has seen Britons embark on shopping sprees, with sales of DIY, electrical equipment, health products including vitamins and […]
Digital Leadership. Why ‘Being Human’ Online is so Important During the Covid-19 Lockdown
Right now, consumers, overwhelmed with worry about loved ones, financial pressures and keeping the ‘new normal’ going are relying more than ever before on online shopping. What are the 2 things that can help them? 1.) A personalised, human touch online 2.) A simple, easy, stress-free search and shopping experience It’s time to personalise, humanise […]