LEGO Gift Finder Personalization
Conversity’s IGS solutions discuss using personalized digital platforms to gain consumer purchase insights. LEGO developed a journey to help gift givers find toys for others, not just for personal purchases as most guided selling services do.
Innovating Consumer Solutions
As a provider of intelligent guided selling (IGS) SaaS solutions, Conversity was engaged to discuss how personalization on digital platforms could be leveraged to secure additional insight into the consumer purchase process. And while most guided selling journey services focus on helping consumers make purchases for themselves, the LEGO strategy was to develop a journey to help gift givers find toys for others.
And while LEGO has been very happy with the deployment of the service, there have been others who have found the digital innovation interesting and relevant in today’s digital transformation of commerce. LEGO and Conversity won Ecommerce Awards 2020 ‘Best Use of Personalization’ in October 2020.
Increase in “Buy Now” clicks month on month.
Online conversion rate (OCR)
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Alignment to Corporate Strategy
First half results for LEGO globally were very strong. The brand achieved the following results worldwide: