Trends in 2022: Zero Party Data & Digital Privacy
As more and more retailers and brands seek to capture consumer eyeballs online and drive traffic to their e-commerce platforms, the ability to know where customers are, what they are interested in, and where they spend their time is critical for e-commerce success. But how much of that insight are consumers truly willing to provide […]
What, exactly, is Intelligent Guided Selling?
Things have changed. Consumer expectations around their purchasing habits are evolving rapidly. Many more purchase transactions are now taking place online. This transition from bricks and mortar to online is only going to accelerate as time goes on. “In the US, it is predicted that e-commerce sales will climb by 18% to reach $709.78 billion […]
‘The Most Important Data Privacy Regulation in 20 Years’ Making Sure Retailers & Telco Systems are GDPR Compliant
The month of May is upon us, and with it comes the much-anticipated GDPR deadline. For retailers and telcos, GDPR is much more than a data cleanse or a one-off frustrating inconvenience, it’s an opportunity to renegotiate the terms of engagement between people, their data, and your company, whilst also throwing light on the systems you have in place to ensure you remain GDPR compliant both now and in the future.
Operating at the Speed of Technology, Your Competitors & Your Customers
It is fair to say almost every industry has either already gone through or will go through a period of accelerated digital transformation in order to find their place in the new world but what triggers the need to embrace digital in your business? We believe it comes down to three things: 1) technology, 2) […]
Omnichannel Futures, Not Just a Flash in the Proverbial Business Pan
HOW RETAILERS ARE USING OMNICHANNEL THINKING TO IMPROVE CUSTOMER EXPERIENCES. Omnichannel is a becoming a real retail obsession. It’s on the mouths of managers, the headlines of industry media and being demanded by customers (even if they don’t realise it’s omnichannel they are demanding). Don’t be fooled into thinking this buzzword is just hype though. […]
The Smart Shopper – How Retail must React to Digital Disruption
“There will be a fusion of physical and digital worlds where at some point in future consumers will intuitively shop without perceiving the difference in a world of superposed channels. IBM Retail, 2015 Although the above statement is under 12 months old, there is already a case to suggest that “there will be…” should be […]
Save Your Reputation, and Your Sanity. Customer Service Matters, and Now is the Time to Become ‘Human-Centric’
Why Turning Antagonists Into Advocates is a Smart Move For Your Business “In an era when companies see online support as a way to shield themselves from ‘costly’ interactions with their customers, it’s time to consider an entirely different approach: building human-centric customer service through great people and clever technology. So, get to know your […]