With leisure outlets challenging hegemony of retailers…

With leisure outlets challenging hegemony of retailers, brands need to play part in enriching shopping experiences, says Conversity

RetailTimes // www.retailtimes.co.uk
As online shopping becomes an increasingly dominant force in the retail world, many shopping centres are introducing leisure outlets – such as crazy golf and escape rooms – into their environments, in a bid to encourage consumer spending by providing them with a richer, all-round experience…

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