Customer behaviour and attitudes in telco buying decisions

Download this report based on original research carried out by Conversity, examining the habits of consumers when shopping for telco products and accompanying services like broadband and TV packages. We dig deep into the mindset of consumers of varying ages, demographics, and income brackets, establishing what you can do as a business to support each customer in making the right purchase and nail those all-important upsell and cross-sell opportunities during the telco customer journey.

Understand purchase journey, cross-sell & service mindsets by downloading the report for FREE, now.

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Operational staff become more effective and efficient.


Sales increase conversion, cross-sell and up-sell.


IT staff keep pace with the demands of their business.

Customer service

Customer service personnel meet and exceed expectations.

Supercharging Personalisation

Understand purchase journey, cross-sell & service mindsets

Our team are experts in guided selling – with 10 years of experience helping businesses give their customers streamlined buying journeys that directly drive conversions.

This is what you can expect to see in the report

Know their habits
Learn more about how often consumers buy new phones or telco services, how they do their research and why they switch providers.

Right time, right place
How long do customers take, how many providers do they consider when searching telco e-commerce and what is their preferred channel?

Cracking the cross-sell
Work out what you can do to sell quad-play and telco related products and services more frequently online and in-store.

Go on, seal the deal
What is important to customers in helping them make a final decision throughout the telco customer journey?

Personalise, optimise, maximise
How the human touch is far from dead in the telco customer experience.

Enter IGS
How intelligent guided selling can play a leading role in improving personalisation throughout telco e-commerce and empowering in-store staff to do their jobs more effectively.

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