Understanding Customer Motivations to Drive E-commerce Strategy
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What you will learn:
How Life Extension Europe collects consumer insights data to form a deeper understanding of their customers
The digital strategy steps they followed to drive compelling differentiation in the high-end supplements market
How they are using Intelligent Guided Selling tech in their e-commerce ecosystem and how that links to their customer data platform
How data analysis enables Life Extension Europe to create personalized campaigns that drive consumer engagement, increased lifetime value, and loyalty
The e-commerce results they achieved, including a 15% online conversion rate, 54% reduction in customer acquisition cost
Results Achieved
2X increase in conversion
15% online conversion – from personalized
supplement recommendation to click to buy,
doubling previous performance
54% decrease in customer acquisition cost
Customer acquisition cost (CAC) has reduced by 54%, due to Life Extension Europe’s improved understanding of their customer segments
69% increase in engagement
Increasingly high engagement with the Supplement Quiz – just one month after deployment, there was a 69% increase in customer usage of the tool
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