A quick introduction to conversational sales, and the relevance of this approach for brands
If your retail or direct consumer brand is seeking out the most effective ways to bring in further revenue, it is worth giving some serious thought to the role that conversational sales could play in your strategy. As the “conversational” part of the term suggests, a conversational sales approach is largely concerned with – but […]
Trends in 2022: Zero Party Data & Digital Privacy
As more and more retailers and brands seek to capture consumer eyeballs online and drive traffic to their e-commerce platforms, the ability to know where customers are, what they are interested in, and where they spend their time is critical for e-commerce success. But how much of that insight are consumers truly willing to provide […]
What are clients seeking when they want Intelligent Guided Selling Solutions?
The growth of online retailing has led to a landscape filled with purchase situations where a customer needs a little bit more confidence before they are ready to buy. Product ranges are becoming more vast and technical; there are more products on offer, retailers, and ways to buy products and there are even more occasions […]
Digital Leadership. Why ‘Being Human’ Online is so Important During the Covid-19 Lockdown
Right now, consumers, overwhelmed with worry about loved ones, financial pressures and keeping the ‘new normal’ going are relying more than ever before on online shopping. What are the 2 things that can help them? 1.) A personalised, human touch online 2.) A simple, easy, stress-free search and shopping experience It’s time to personalise, humanise […]
Mind the Gap – The Power of Productivity – Part Two of Three
Productivity, and the maintenance thereof is something retailers need to think long and hard about if they intend to thrive through this turbulent time. The choice is simple, continue to live precariously amongst these gaps in consumer confidence and productivity, or take matters into their own hands and make a positive change for the better?
How can retailers tackle this issue? Conversity does the research…
Operating at the Speed of Technology, Your Competitors & Your Customers
It is fair to say almost every industry has either already gone through or will go through a period of accelerated digital transformation in order to find their place in the new world but what triggers the need to embrace digital in your business? We believe it comes down to three things: 1) technology, 2) […]
Infographic: What does the contact centre industry look like in 2016?
The contact centre is (we believe) an often under-appreciated part of a businesses omni channel strategy. We run the risk of becoming so busy looking at the ‘sexier’ channels of social and mobile that we forget just how important contact centres are in the customer journey. Not only that, the contact centre industry is vast, […]
Conversity Launch NEW ROI Calculator; helping provide a business case for guided selling technology
Leading research company Forrester identified that one of the main barriers to investment and reason for a slower adoption rate in new CX technology is that it has, to date, had very little modern ROI visibility. Conversity has launched a new ROI calculator to directly tackle this issue and deliver those responsible for presenting a […]
The Smart Shopper – How Retail must React to Digital Disruption
“There will be a fusion of physical and digital worlds where at some point in future consumers will intuitively shop without perceiving the difference in a world of superposed channels. IBM Retail, 2015 Although the above statement is under 12 months old, there is already a case to suggest that “there will be…” should be […]