Show and Tell; Showrooming is both a Threat & Opportunity for Retailers

HOW SHOWROOMING CAN BE BOTH A THREAT AND AN OPPORTUNITY FOR RETAILERS

In a recent blog we reported on the top five digital disruptions that physical bricks and mortar stores face in the modern retail world. Number one was showrooming – the practice of browsing and comparing prices online whilst perusing the shelves of a store – and, as we warned then, it is happening in your […]