If your retail or direct consumer brand is seeking out the most effective ways to bring in further revenue, it is worth giving some serious thought to the role that conversational sales could play in your strategy. As the “conversational” part of the term suggests, a conversational sales approach is largely concerned with – but […]
There has been a lot of discussion around how COVID-19 has influenced online shopping and consumer expectations when shopping digitally. It’s well known that customers now expect greater personalization due to retailers gaining more information on individuals and their buying preferences, greater flexibility on payment and return processes, as well as expecting retailers to offer […]
Things have changed. Never has there been a time in our lives when this was more true. Covid-19 has disrupted just about everything we do, from being locked down and restricted in our day to day activities to the basic way that we relate to each other. Because many communities have either had their retail […]
‘The Why behind The Buy’ If ‘The Why behind The Buy’ can be understood, brands and retailers can enhance their marketing strategy, improve their customer experience, and drive greater sales conversion. Consumer Psychology in retail describes the science behind the understanding of why people buy; the reasons they make the decisions they do and how […]
In a hyper-competitive market, brands that understand their customers deeply are the proven winners. The question is – how do brands get to know their customers better? The first stage in understanding is through the unification of all customer data available throughout an organization’s many touchpoints. This fundamental need is one of the reasons for […]
Things have changed. Consumer expectations around their purchasing habits are evolving rapidly. Many more purchase transactions are now taking place online. This transition from bricks and mortar to online is only going to accelerate as time goes on. “In the US, it is predicted that e-commerce sales will climb by 18% to reach $709.78 billion […]
Digital Leadership – Using Conversational Search to Personalise and Simplify Online Commerce During Covid-19
As millions of people remain under government restricted home isolation as a result of Covid-19, the seesawing nature of online sales continues. Whilst clothing and footwear have seen a slump, the prospect of weeks trapped at home has seen Britons embark on shopping sprees, with sales of DIY, electrical equipment, health products including vitamins and […]
‘The Most Important Data Privacy Regulation in 20 Years’ Making Sure Retailers & Telco Systems are GDPR Compliant
The month of May is upon us, and with it comes the much-anticipated GDPR deadline. For retailers and telcos, GDPR is much more than a data cleanse or a one-off frustrating inconvenience, it’s an opportunity to renegotiate the terms of engagement between people, their data, and your company, whilst also throwing light on the systems you have in place to ensure you remain GDPR compliant both now and in the future.
January brought extreme cold weather, snow, and leading retailer brands from across the globe and suppliers wanting to share their innovations to New York’s annual National Retail Federation (NRF) Big Show and Expo event.
Our customer experience insider looked beyond the hype and technical jargon to highlight the trends and tech aiming to make a positive impact on customer experience. And we go further and share the challenges that are still to be addressed.