Replicating the In-Store Experience Online

Replicating the In-Store Experience Online

Things have changed. Never has there been a time in our lives when this was more true. Covid-19 has disrupted just about everything we do, from being locked down and restricted in our day to day activities to the basic way that we relate to each other. Because many communities have either had their retail […]

What, exactly, is Intelligent Guided Selling?

Smiling woman on tablet

Things have changed. Consumer expectations around their purchasing habits are evolving rapidly. Many more purchase transactions are now taking place online. This transition from bricks and mortar to online is only going to accelerate as time goes on. “In the US, it is predicted that e-commerce sales will climb by 18% to reach $709.78 billion […]

Omnichannel Futures, Not Just a Flash in the Proverbial Business Pan

Omnichannel-futures

HOW RETAILERS ARE USING OMNICHANNEL THINKING TO IMPROVE CUSTOMER EXPERIENCES. Omnichannel is a becoming a real retail obsession. It’s on the mouths of managers, the headlines of industry media and being demanded by customers (even if they don’t realise it’s omnichannel they are demanding). Don’t be fooled into thinking this buzzword is just hype though. […]

Show and Tell; Showrooming is both a Threat & Opportunity for Retailers

HOW SHOWROOMING CAN BE BOTH A THREAT AND AN OPPORTUNITY FOR RETAILERS

In a recent blog we reported on the top five digital disruptions that physical bricks and mortar stores face in the modern retail world. Number one was showrooming – the practice of browsing and comparing prices online whilst perusing the shelves of a store – and, as we warned then, it is happening in your […]

The Smart Shopper – How Retail must React to Digital Disruption

HOW RETAIL MUST REACT TO DIGITAL DISRUPTION

“There will be a fusion of physical and digital worlds where at some point in future consumers will intuitively shop without perceiving the difference in a world of superposed channels. IBM Retail, 2015 Although the above statement is under 12 months old, there is already a case to suggest that “there will be…” should be […]

Behavioural Technology and the Customer Connection in Retail

Behavioural Technology and the Customer Connection

Retail is a people business, again. Your staff will define your year. So we’re a month into 2016, and yet still the predictions for retail trends continues. Indeed, in particular I’ve been looking at a series of excellent articles on Forbes online around just that subject. There’s certainly plenty to get your teeth into. One that […]