Take the Best of Online Experiences, In-Store

There has been a lot of discussion around how COVID-19 has influenced online shopping and consumer expectations when shopping digitally. It’s well known that customers now expect greater personalization due to retailers gaining more information on individuals and their buying preferences, greater flexibility on payment and return processes, as well as expecting retailers to offer […]

Omnichannel Futures, Not Just a Flash in the Proverbial Business Pan

Omnichannel-futures

HOW RETAILERS ARE USING OMNICHANNEL THINKING TO IMPROVE CUSTOMER EXPERIENCES. Omnichannel is a becoming a real retail obsession. It’s on the mouths of managers, the headlines of industry media and being demanded by customers (even if they don’t realise it’s omnichannel they are demanding). Don’t be fooled into thinking this buzzword is just hype though. […]