Why is now the time for your brand to invest in guided sales technology?
The concept of guided sales is not, of course, a new one. It is what a sales associate practices in a brick-and-mortar store, in their interactions with a customer that are geared towards providing suggestions and guiding the consumer towards the product or service they may be most interested in buying (and which, crucially, will […]
A quick introduction to conversational sales, and the relevance of this approach for brands
If your retail or direct consumer brand is seeking out the most effective ways to bring in further revenue, it is worth giving some serious thought to the role that conversational sales could play in your strategy. As the “conversational” part of the term suggests, a conversational sales approach is largely concerned with – but […]
Trends in 2022: Zero Party Data & Digital Privacy
As more and more retailers and brands seek to capture consumer eyeballs online and drive traffic to their e-commerce platforms, the ability to know where customers are, what they are interested in, and where they spend their time is critical for e-commerce success. But how much of that insight are consumers truly willing to provide […]
What are clients seeking when they want Intelligent Guided Selling Solutions?
The growth of online retailing has led to a landscape filled with purchase situations where a customer needs a little bit more confidence before they are ready to buy. Product ranges are becoming more vast and technical; there are more products on offer, retailers, and ways to buy products and there are even more occasions […]
What, exactly, is Intelligent Guided Selling?
Things have changed. Consumer expectations around their purchasing habits are evolving rapidly. Many more purchase transactions are now taking place online. This transition from bricks and mortar to online is only going to accelerate as time goes on. “In the US, it is predicted that e-commerce sales will climb by 18% to reach $709.78 billion […]
How Should Brands Prepare for Online Christmas Gifting?
Gifting is big business and there has never been more pressure on brands to get it right, or more at stake after a turbulent year to date. Shopping behaviors may have shifted, but shoppers are still eager to buy gifts for loved ones. Here’s how your brand should be preparing for consumer holiday shopping behaviors…
Conversity Shortlisted for ‘Online Innovation of the Year’ by Retail Systems Awards for work with The Phone Co-op
Conversity has been announced as a finalist in the 2020 Retail Systems Awards for the work with The Phone Co-op, a provider of mobile telephone and broadband internet services to over 30,000 customers in the UK. The challenge: choice overload and a lack of personalisation The telco marketplace is a crowded and often rates poorly […]
Digital Leadership. Why ‘Being Human’ Online is so Important During the Covid-19 Lockdown
Right now, consumers, overwhelmed with worry about loved ones, financial pressures and keeping the ‘new normal’ going are relying more than ever before on online shopping. What are the 2 things that can help them? 1.) A personalised, human touch online 2.) A simple, easy, stress-free search and shopping experience It’s time to personalise, humanise […]
Transforming the Travel System Purchase Journey by Streamlining Safety, Speeding Up Sales and Personalising Recommendations
48% of shoppers take up to 28 days to decide what travel system to purchase and 89% of team members at UK retailers fail to provide relevant advice to parents and carers purchasing car seats. Independent research from Which? suggests that retailers are in need of omnichannel systems that both reassure the customer and personalise […]