How Retailers Can Engage Gen-Z with Interactive, In-Store Experiences

As the first truly digital natives Gen-Z, born between 1997 – 2012, are very different from the generations that came before them. While the world, and in particular retail, has so many new options and possibilities, the preferences and challenges faced by a shifting sales cycle has been felt acutely by many businesses across the […]

Why is now the time for your brand to invest in guided sales technology? 

The concept of guided sales is not, of course, a new one. It is what a sales associate practices in a brick-and-mortar store, in their interactions with a customer that are geared towards providing suggestions and guiding the consumer towards the product or service they may be most interested in buying (and which, crucially, will […]

Trends in 2022: Zero Party Data & Digital Privacy

As more and more retailers and brands seek to capture consumer eyeballs online and drive traffic to their e-commerce platforms, the ability to know where customers are, what they are interested in, and where they spend their time is critical for e-commerce success.  But how much of that insight are consumers truly willing to provide […]

What are clients seeking when they want Intelligent Guided Selling Solutions?

Portrait of man in office using tablet smiling to camera

The growth of online retailing has led to a landscape filled with purchase situations where a customer needs a little bit more confidence before they are ready to buy. Product ranges are becoming more vast and technical; there are more products on offer, retailers, and ways to buy products and there are even more occasions […]

What, exactly, is Intelligent Guided Selling?

Smiling woman on tablet

Things have changed. Consumer expectations around their purchasing habits are evolving rapidly. Many more purchase transactions are now taking place online. This transition from bricks and mortar to online is only going to accelerate as time goes on. “In the US, it is predicted that e-commerce sales will climb by 18% to reach $709.78 billion […]

How Should Brands Prepare for Online Christmas Gifting?

African women shopping Christmas presents online at home

Gifting is big business and there has never been more pressure on brands to get it right, or more at stake after a turbulent year to date. Shopping behaviors may have shifted, but shoppers are still eager to buy gifts for loved ones. Here’s how your brand should be preparing for consumer holiday shopping behaviors…