The distinction between customer needs and desires, and why it matters 

It might not exactly be “news” that a business seeking to make the right impact with its target audiences needs to place those target audiences – its would-be customers – front and centre in its priorities, if it is to achieve sustained custom, growth, and success.  However, there are still all too many organisations that […]

Why is now the time for your brand to invest in guided sales technology? 

The concept of guided sales is not, of course, a new one. It is what a sales associate practices in a brick-and-mortar store, in their interactions with a customer that are geared towards providing suggestions and guiding the consumer towards the product or service they may be most interested in buying (and which, crucially, will […]

How 2020 has changed consumer mindsets for the foreseeable future

Girl using her credit card for online shopping.

Consumers are first and foremost humans. Impacted by the world in which they live, the people around them, their personal situation and their psychological and emotional state. The global pandemic has created a sudden and unexpected change in how we live, work and shop, driving huge changes in behaviours and habits. Some of these behaviours […]

Consumer Psychology in Retail and Intelligent Guided Selling

Cheerful sales woman showing a design on tablet to mid adult couple looking for furniture at a home store

‘The Why behind The Buy’ If ‘The Why behind The Buy’ can be understood, brands and retailers can enhance their marketing strategy, improve their customer experience, and drive greater sales conversion. Consumer Psychology in retail describes the science behind the understanding of why people buy; the reasons they make the decisions they do and how […]

Supercharging Growth in the Vitamins, Minerals and Supplements Market

VMS

According to a recent report from Grant Thornton identifying the latest trends to emerge from the growing Vitamins, Minerals and Supplements (VMS) Market, there is significant opportunity for businesses to focus on the purchase journey and personalisation to take full advantage of this shift in mainstream consumer behavior.

The Synergistic Benefits of ‘Leisure Shopping’ and Why Brands Must Take Responsibility for Enriching the Shopping Experience

Retailtainment

As online shopping becomes an increasingly dominant force in the retail world, many shopping centres are introducing ‘trip motivations’ to their environments – adding leisure activities and entertainment – such as crazy golf and escape rooms – in a bid to encourage consumer spending by driving footfall and providing them with a richer, all-round experience. Here’s how…

Operating at the Speed of Technology, Your Competitors & Your Customers

OPERATING AT THE SPEED OF TECHNOLOGY

It is fair to say almost every industry has either already gone through or will go through a period of accelerated digital transformation in order to find their place in the new world but what triggers the need to embrace digital in your business? We believe it comes down to three things: 1) technology, 2) […]