How Should Brands Prepare for Online Christmas Gifting?
Gifting is big business and there has never been more pressure on brands to get it right, or more at stake after a turbulent year to date. Shopping behaviors may have shifted, but shoppers are still eager to buy gifts for loved ones. Here’s how your brand should be preparing for consumer holiday shopping behaviors…
The Synergistic Benefits of ‘Leisure Shopping’ and Why Brands Must Take Responsibility for Enriching the Shopping Experience
As online shopping becomes an increasingly dominant force in the retail world, many shopping centres are introducing ‘trip motivations’ to their environments – adding leisure activities and entertainment – such as crazy golf and escape rooms – in a bid to encourage consumer spending by driving footfall and providing them with a richer, all-round experience. Here’s how…
The NRF Big Show. What Brands can Learn from 3,500 Retailers – Takeaways from a CX Insider
January brought extreme cold weather, snow, and leading retailer brands from across the globe and suppliers wanting to share their innovations to New York’s annual National Retail Federation (NRF) Big Show and Expo event.
Our customer experience insider looked beyond the hype and technical jargon to highlight the trends and tech aiming to make a positive impact on customer experience. And we go further and share the challenges that are still to be addressed.
Breaking it down and spreading it out – why Microservice Architecture Matters for Retailers, Telco and Brands
if you’re unable to (or not hell bent on) delivering high-quality software with blistering speed, efficiency and an uninterrupted service, the time to panic was yesterday.
The fact that businesses have a continual and pressing need to deploy rapid, frequent changes is hardly a radical or revolutionary idea, yet whilst developers continue to place an importance on simplifying and breaking down code, many at the top are failing to edify themselves about the real, tangible business benefits of moving from an age old monolith to a smarter, more resilient microservices model.
Let’s get physical. Oh, and digital. The future of retail, telco and brands 2018
After becoming thoroughly tired of reading article after article of rehashed content and predictions, Conversity recently published a white paper on the future of retail, brands and telco. A collaboration with the retail consultant, Sarah Cameron, the paper is a concise guide for retail & telco professionals – identifying the five big ideas, trends and predictions in 2018. In this first blog, we look at trend one, where the physical and digital merge for the increasingly intolerant customer.
Save Your Reputation, and Your Sanity. Customer Service Matters, and Now is the Time to Become ‘Human-Centric’
Why Turning Antagonists Into Advocates is a Smart Move For Your Business “In an era when companies see online support as a way to shield themselves from ‘costly’ interactions with their customers, it’s time to consider an entirely different approach: building human-centric customer service through great people and clever technology. So, get to know your […]