Ride the wave of change in retail

Changing consumer behaviour means retailers are now in the market to sell great customer experiences, not just great products.

The need to differentiate and highly personalise customer journeys and create a frictionless experience across touch points that benefit both the customer and retail teams – without replacing existing systems – is essential to increase retail sales and better key KPIs.

Retail winners will look ahead at the broader trends influencing how customers will live, combining the convenience and ease of digital, with the enjoyment and energy of physical shopping to create an exceptional unified experience.

So how should retailers go about fixing inconsistent, fragmented customer journeys and guiding customers seamlessly through complex product choices in-store, online and via contact centres?

And how do you do it whilst increasing engagement, upping satisfaction and providing a best practice customer sales journey across a single channel or omnichannel for your retail business?

The answer lies in innovating in new ways to delight your customer. The answer lies with RIPPL.

RIPPL – Making omnichannel retail happen

Using Conversity’s RIPPL™ platform, best practice guided selling translates seamlessly into guided buying online, in store or via call centres. RIPPL increases conversion and average order value on any and all retailer channels by simplifying complex purchases and ineffectual customer journeys. RIPPL’s modules for stock availability functionality, enabling product comparisons and encouraging up sell, cross sell and repeat purchases are all hugely important for retailers and aid retailer performance.

Capturing needs and preferences is key and in a complex sale RIPPL gently prompts and guides customers through a logical sequence of decisions. Linked to ‘next best action’ it also surfaces offers or trending products in a timely and relevant fashion.

Highly configurable, RIPPL effortlessly adapts to customer journeys by tailoring specific questions, recognising pre existing preferences and directing to the next, most appropriate step. RIPPL ensures the most relevant product every time, minimising incorrect purchases and maximising satisfaction.

See more about how RIPPL can support your business.

Empowered staff, happy customers

RIPPL gives your customers a seamless experience across all your channels.

RIPPL has a proven track record of consistently improving employee engagement and performance. By integrating RIPPL, your sales associates will become product and customer service experts, increasing in-store productivity by up to 20%.

Equipped with the clever technology they are accustomed to, associates are empowered by best practice selling whilst the RIPPL intelligent guided selling and service model helps deliver consistency, speed of induction and training.

And of course, with retail customer service consistent across every channel, you can deliver on the promise of omnichannel retail to increase retail sales, average order size, cross-sell and up-sell.

See how RIPPL helps

From our blog

Supercharging Growth in the Vitamins, Minerals and Supplements Market

September 12th, 2019|0 Comments

According to a recent report from Grant Thornton identifying the latest trends to emerge from the growing Vitamins, Minerals and Supplements (VMS) Market, there is significant opportunity for businesses to focus on the purchase journey and personalisation to take full advantage of this shift in mainstream consumer behavior.

Personalisation And Real Time Relevance. The Importance Of Customer Mindset When Creating An Online Shopping Journey

July 25th, 2019|0 Comments

in Conversity’s latest report ‘Being Human - The Importance of ‘In the Moment’ Real-Time Relevance for Customers Online’, we explore the psychology of shoppers, and explain why retailers and brands must make a concerted shift in focus to recognise it is no longer enough to try and simply humanise their digital presence. Rather the time is now to simply ‘be human’ online.