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The Big 5 Retail & Telco Trends

A fresh, no-nonsense retail, telco and brands report which identifies the real key trends you need to know about and action.

Written by leading retail customer experience consultant Sarah Cameron and intelligent guided selling platform provider, Conversity, this report identifies top tech enablers, examines how to inspire and empower teams, considers how to step into your shoppers’ psyche and directs you on how to embrace the new loyalty-less customer.

The Big Five
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What sort of content can you expect to find in the report?

Tech enablers

What’s next in retail and Telco technology and how will it affect how consumers shop?

The Digital Shopper Meets the Human League

How to effectively merge the digital and physical.

The Big Easy

The psychology of shopping and why ease is the new competitive advantage.

Happy Natives

How to rewrite the employee rulebook for the millennial generation.

Fickle Fans

How to embrace your loyalty-less customers using 5-star differentiators and exceptional personalisation.

Social Tedia

Learn to create a SMART Revolution not a 24-hour technological distraction.

Daithi O’Connor

An Intelligent Guided sales solution allows us to interact naturally with our customers and reassure them on their purchasing journey that we appreciate how individual their requirements are.

Daithi O’Connor

Daithi O’Connor Founder and Managing Director of Revive Active

Nick Thompson

The Phone Co-op Business to Business team are now able to personalise their response and solutions when responding to business connectivity requests. The customised lead capture solution was easily integrated and matches our brand guidelines, delivering a seamless client experience and genuine enquiries for sales purposes.

Nick Thompson

Nick Thompson CEO

Daithi O’Connor

Intelligent Guided Selling has been transformational; we have seen a huge increase in customer engagement online helping develop the customer relationship that is critical to our business.

Daithi O’Connor

Daithi O’Connor Founder and Managing Director of Revive Active

Jacci Marcus

Conversity understand our target customers, our ethics and our strategy for growth. Their guided selling platform will enable The Phone Co-op to develop better conversion journeys which drive sales and customer satisfaction hand in hand.

Jacci Marcus

Jacci Marcus Head of Residential Business

Find out how Conversity helps


Operational staff become more effective and efficient.


Sales increase conversion, cross-sell and up-sell.


IT staff keep pace with the demands of their business.

Customer service

Customer service personnel meet and exceed expectations.

Understand purchase journey, cross-sell & service mindsets

Our team are experts in guided selling – with 10 years of experience helping businesses give their customers streamlined buying journeys that directly drive conversions.

team work