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The Big 5 Retail & Telco Trends

A fresh, no-nonsense retail, telco and brands report which identifies all the latest retail consumer needs as well the real key trends you need to know about and action when it comes to improving and measuring customer experience.

Written by leading retail customer experience consultant Sarah Cameron and intelligent guided selling platform provider, Conversity, this report identifies top tech enablers, examines how to inspire and empower teams, considers how to step into your shoppers’ psyche and directs you on how to embrace the new loyalty-less customer.

The Big Five

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    What sort of content can you expect to find in the report?

    Tech enablers and the retail consumer experience

    What’s next in retail and telco technology and how will it affect how consumers shop?

    The Digital Shopper Meets the Human League

    How to effectively merge the digital and physical.

    The Big Easy

    The psychology of shopping and why ease is the new competitive advantage.

    Happy Natives

    How to rewrite the employee rulebook for the millennial generation whilst improving the retail consumer experience.

    Fickle Fans

    How to embrace your loyalty-less customers using 5-star differentiators and exceptional personalisation.

    Social Media

    Learn to identify how do you measure customer experience within your business as well as how to create a SMART Revolution, not a 24-hour technological distraction.

    Having Conversity’s IGS tool in place has been incredibly powerful in helping us maintain those all-important connections with our customers. With the Skincare Advisor, we feel we’ve empowered our customers to browse, select and purchase products with the utmost confidence, while still retaining the human element of the experience that is so important to our business.

    Conversity is key to our personalised customer experience strategy. They have helped us create a friction free journey that has significantly increased NPS and engagement with potential customers.

    Thanks to the Conversity tool, we have greater insights into our customers’ behavior, which has given us an extra edge when it comes to launching new products, updating offers or maximizing cross-sell opportunities. This flexibility is integral to the way we operate, and Conversity has ticked all the boxes in this respect.

    Our aim was to guide consumers, to simplify their purchase decision. However, the level of data insights that enriches the digital audience preferences with Conversity's IGS tool is amazing.

    Find out how Conversity helps


    Operational staff become more effective and efficient.


    Sales increase conversion, cross-sell and up-sell.


    IT staff keep pace with the demands of their business.

    Customer service

    Customer service personnel meet and exceed expectations.

    Understand purchase journey, cross-sell & service mindsets

    Our team are experts in guided selling – with 10 years of experience helping businesses give their customers streamlined buying journeys that directly drive conversions.

    team work