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Smarter Shopping and Perfecting Personalisation

Find out how consumers make purchase decisions and how technology can help the customer decision making process.

Download this new research report investigating the shopping habits of 1,000 consumers from millennials through to generation X and baby boomers. By making sense of their varying behaviours when it comes to making complex purchases, the report gives retailers and brands key action points on what needs to be done to support these shoppers in making the right purchases, first time.

Smarter Shopping

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    What sort of content can you expect to find in the report?

    Customer behaviours

    Understand how shoppers research complex purchases and behave across channels and what are the key differences?

    Customer satisfaction

    The latest smart insights in customer satisfaction – just how happy are consumers with the level of support and assistance they receive?

    The Power of Personalisation

    Why using smart insights to personalise the customer experience will make a huge difference to conversion throughout the customer decision making process.

    The Power of Technology

    How tech will be instrumental in raising personalised service to a new level.

    Having Conversity’s IGS tool in place has been incredibly powerful in helping us maintain those all-important connections with our customers. With the Skincare Advisor, we feel we’ve empowered our customers to browse, select and purchase products with the utmost confidence, while still retaining the human element of the experience that is so important to our business.

    Conversity is key to our personalised customer experience strategy. They have helped us create a friction free journey that has significantly increased NPS and engagement with potential customers.

    Thanks to the Conversity tool, we have greater insights into our customers’ behavior, which has given us an extra edge when it comes to launching new products, updating offers or maximizing cross-sell opportunities. This flexibility is integral to the way we operate, and Conversity has ticked all the boxes in this respect.

    Our aim was to guide consumers, to simplify their purchase decision. However, the level of data insights that enriches the digital audience preferences with Conversity's IGS tool is amazing.

    Find out how Conversity helps


    Operational staff become more effective and efficient.


    Sales increase conversion, cross-sell and up-sell.


    IT staff keep pace with the demands of their business.

    Customer service

    Customer service personnel meet and exceed expectations.

    Understand purchase journey, cross-sell & service mindsets

    Our team are experts in guided selling – with 10 years of experience helping businesses give their customers streamlined buying journeys that directly drive conversions.

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