Mind the Gap - Tackling sliding consumer spending and poor productivity
Download Conversity’s Mind the Gap report and learn how you can help your organisation address the dual issue of declining consumer spending and sluggish productivity in the fiercely competitive retail sector, and how leveraging intelligent guided selling technology can be instrumental in turning the tide.
Having Conversity’s IGS tool in place has been incredibly powerful in helping us maintain those all-important connections with our customers. With the Skincare Advisor, we feel we’ve empowered our customers to browse, select and purchase products with the utmost confidence, while still retaining the human element of the experience that is so important to our business.
Conversity is key to our personalised customer experience strategy. They have helped us create a friction free journey that has significantly increased NPS and engagement with potential customers.
Thanks to the Conversity tool, we have greater insights into our customers’ behavior, which has given us an extra edge when it comes to launching new products, updating offers or maximizing cross-sell opportunities. This flexibility is integral to the way we operate, and Conversity has ticked all the boxes in this respect.
Our aim was to guide consumers, to simplify their purchase decision. However, the level of data insights that enriches the digital audience preferences with Conversity's IGS tool is amazing.
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Are you worried about what 2018 might bring for the retail sector?
In 2017, the UK retail sector faced some major challenges, the most pressing of these is the fact that consumer spending is on the decline, despite promises of growth and unemployment hitting a record low.
At the same time, the nation’s ongoing struggles with stagnant productivity are threatening to hamper retailers’ efforts to rebuild consumer confidence. These challenges won’t disappear overnight. Businesses need to take matters into their own hands in order to turn things around, sooner rather than later.
Find out how Conversity helps
Staff
Operational staff become more effective and efficient.
Sales
Sales increase conversion, cross-sell and up-sell.
IT
IT staff keep pace with the demands of their business.
Customer service
Customer service personnel meet and exceed expectations.
Understand purchase journey, cross-sell & service mindsets
Our team are experts in guided selling – with 10 years of experience helping businesses give their customers streamlined buying journeys that directly drive conversions.
