Mind the Gap - Tackling sliding consumer spending and poor productivity
Download Conversity’s Mind the Gap report and learn how you can help your organisation address the dual issue of declining consumer spending and sluggish productivity in the fiercely competitive retail sector, and how leveraging intelligent guided selling technology can be instrumental in turning the tide.
Having Conversity’s IGS tool in place has been incredibly powerful in helping us maintain those all-important connections with our customers. With the Skincare Advisor, we feel we’ve empowered our customers to browse, select and purchase products with the utmost confidence, while still retaining the human element of the experience that is so important to our business.
Intelligent Guided Selling has been transformational; we have seen a huge increase in customer engagement online helping develop the customer relationship that is critical to our business.
Thanks to the Conversity tool, we have greater insights into our customers’ behavior, which has given us an extra edge when it comes to launching new products, updating offers or maximizing cross-sell opportunities. This flexibility is integral to the way we operate, and Conversity has ticked all the boxes in this respect.
Our aim was to guide consumers, to simplify their purchase decision. However, the level of data insights that enriches the digital audience preferences with Conversity's IGS tool is amazing.
Are you worried about what 2018 might bring for the retail sector?
In 2017, the UK retail sector faced some major challenges, the most pressing of these is the fact that consumer spending is on the decline, despite promises of growth and unemployment hitting a record low.
At the same time, the nation’s ongoing struggles with stagnant productivity are threatening to hamper retailers’ efforts to rebuild consumer confidence. These challenges won’t disappear overnight. Businesses need to take matters into their own hands in order to turn things around, sooner rather than later.
Find out how Conversity helps
Operational staff become more effective and efficient.
Sales increase conversion, cross-sell and up-sell.
IT staff keep pace with the demands of their business.
Customer service personnel meet and exceed expectations.