Being Human Online
When it comes to shopping online, the biggest difficulty most retailers and brands face is trying to inject the personality, efficiency, and brilliance of their best offering in-store into the sphere of their digital channels to create an improved customer buying experience.
This brand new report from Conversity examines why ‘being human’ and considering customer mindset when looking at customer buying behaviour is the only sure-fire way to ensure growth and customer loyalty.
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What's in this report
Personalisation and real-time relevance
Customers are weary of the spiritless ‘search and filter’.
The importance of Mindset
How to respond to customer needs ‘in the moment’ to accelerate a buy decision and generate a being human online shopping strategy.
Ask me, listen to me, show me you know me
The Paradox of Choice is real and less really is more. How to present real-time relevant, personalised recommendations that resonate with customer mindset.
The best conversion enablement tools
Why older tools simply aren’t cutting it anymore, and what to do about it to enhance customer engagement factors.
Intelligent Guided Selling
What is it, how to utilise it and why it’s the number one tool for retailers and brands to provide outstanding online results.
Having Conversity’s IGS tool in place has been incredibly powerful in helping us maintain those all-important connections with our customers. With the Skincare Advisor, we feel we’ve empowered our customers to browse, select and purchase products with the utmost confidence, while still retaining the human element of the experience that is so important to our business.
Conversity is key to our personalised customer experience strategy. They have helped us create a friction free journey that has significantly increased NPS and engagement with potential customers.
Thanks to the Conversity tool, we have greater insights into our customers’ behavior, which has given us an extra edge when it comes to launching new products, updating offers or maximizing cross-sell opportunities. This flexibility is integral to the way we operate, and Conversity has ticked all the boxes in this respect.
Our aim was to guide consumers, to simplify their purchase decision. However, the level of data insights that enriches the digital audience preferences with Conversity's IGS tool is amazing.
Find out how Conversity helps
Staff
Operational staff become more effective and efficient.
Sales
Sales increase conversion, cross-sell and up-sell with an improved customer buying experience.
IT
IT staff keep pace with the demands of their business whilst improving customer engagement factors.
Customer service
Customer service personnel meet and exceed expectations.
Understand purchase journey, cross-sell & service mindsets
Our team are experts in guided selling – with 10 years of experience helping businesses give their customers streamlined buying journeys that directly drive conversions and generate a being human online shopping experience for customers.
