Innovation and Investing in Retail for 2022
Our panel; Chris Green, Brad Christian, and Hanna Wilcox, hosted this session based on brand and retail customer conversations and shared key market drivers, digital transformation initiatives, and investment opportunity areas for 2022.
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What you will learn:
What kind of experience are consumers looking for?
What are some retailers doing to deliver a better experience?
How are retailers integrating the in-store and online experience?
Hiring, training and retaining in store teams during the Great Resignation
Top Investment Areas For 2022
Personalize the experience
Connecting offline with physical experiences will become a key competency of the future and allow for greater personalization
Develop seamless integration
Build an ecosystem that enables the delivery of connected journeys
Invest in people
Retain, upskill and digitally enable your employees to make them able to serve the customers whenever they want, wherever they want
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Hear from Janis Thomas, E-commerce & Marketing Director at Look Fabulous Forever and Hanna Wilcox, Head of Customer Experience at Conversity (ex John Lewis) for an insightful and informative discussion about how to create exceptional experiences and effectively sell beauty care products online. Learn how they achieved 7% conversion and a +6 point increase in NPS.