Creating Personalised Recommendations for Beauty Care Online
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What you will learn:
Unique challenges in selling beauty products online
Look Fabulous Forever’s customer focused website personalisation strategy
How to drive top of funnel engagement
How to effectively help customers with product search and discovery online
How to leverage consumer psychology in Intelligent Guided Selling solutions
Results Achieved
7% click to buy
Average of 7% of sessions that viewed the Recommendations Page went on to click “Buy”
96% customer satisfaction rating
In their quarterly customer feedback survey 96% of consumers who used the quiz were either satisfied or very satisfied with the results
+6 point increase in NPS
The colour quiz has helped achieve a +6 increase in NPS
E-Commerce Global 2021 Consumer Study
We surveyed 2000+ multi-generational US, Canadian, and UK consumers to answer some of the most relevant questions in e-commerce for 2021. Receive this free report and make the difference for your e-commerce strategy today.
