Conversion Rate Optimization Is Vital For E-commerce Success -

The Age of Conversion Rate Optimization

Conversion Rate Optimization needs to be a priority for any business wanting to sell products on-line. Irrespective of whether you sell directly to customers or via third parties, converting visitors into paying customers is the number one challenge that brands face.

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    What's covered in this white paper?

    What is Conversion Rate Optimization?

    Find out exactly what it takes to transform an online shop to cost effectively optimize conversion rates

    What is Intelligent Guided Selling (IGS)?

    Many tools can help improve conversion rates but companies using IGS have seen up to fivefold increases in conversion rates

    What makes IGS personal?

    IGS provides personalized experiences for visitors from the second they engage with the platform, with personalized recommendations guaranteed at the end

    How IGS helps with Conversion Rate Optimization?

    Personalization helps improve purchase intentions, that's not a secret, but it is only one of the ways that IGS helps improve conversion rates

    Having Conversity’s IGS tool in place has been incredibly powerful in helping us maintain those all-important connections with our customers. With the Skincare Advisor, we feel we’ve empowered our customers to browse, select and purchase products with the utmost confidence, while still retaining the human element of the experience that is so important to our business.

    Conversity is key to our personalised customer experience strategy. They have helped us create a friction free journey that has significantly increased NPS and engagement with potential customers.

    Thanks to the Conversity tool, we have greater insights into our customers’ behavior, which has given us an extra edge when it comes to launching new products, updating offers or maximizing cross-sell opportunities. This flexibility is integral to the way we operate, and Conversity has ticked all the boxes in this respect.

    Our aim was to guide consumers, to simplify their purchase decision. However, the level of data insights that enriches the digital audience preferences with Conversity's IGS tool is amazing.

    What results have Intelligent Guided Selling Platform clients achieved?

    5x Increase in Average Basket Size

    Similarly to a sales assistant in-store, IGS is able to explain the values of more expensive products and related products effectively, enabling up and cross selling

    54% Reduction in Customer Acquisition Cost

    IGS makes not only makes converting visitors easier but makes it cheaper to acquire them by providing invaluable customer data that improves the efficiency of other systems and tools

    2x Increase in Average Session Duration

    Customers are kept engaged by IGS. It takes them through a personalized customer journey, explains more technical product benefits but is also able to put across a value proposition

    Conversion Rate Optimization Cannot Be Ignored

    E-commerce is growing faster than ever before, and brands have little to no choice but to turn online and spent money on gaining visitors to their website. But once they've arrived, Conversion Rate Optimization needs to be the next priority.

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