The Age of Conversion Rate Optimization
Conversion Rate Optimization needs to be a priority for any business wanting to sell products on-line. Irrespective of whether you sell directly to customers or via third parties, converting visitors into paying customers is the number one challenge that brands face.

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What's covered in this white paper?
What is Conversion Rate Optimization?
Find out exactly what it takes to transform an online shop to cost effectively optimize conversion rates
What is Intelligent Guided Selling (IGS)?
Many tools can help improve conversion rates but companies using IGS have seen up to fivefold increases in conversion rates
What makes IGS personal?
IGS provides personalized experiences for visitors from the second they engage with the platform, with personalized recommendations guaranteed at the end
How IGS helps with Conversion Rate Optimization?
Personalization helps improve purchase intentions, that's not a secret, but it is only one of the ways that IGS helps improve conversion rates
What results have Intelligent Guided Selling Platform clients achieved?
5x Increase in Average Basket Size
Similarly to a sales assistant in-store, IGS is able to explain the values of more expensive products and related products effectively, enabling up and cross selling
54% Reduction in Customer Acquisition Cost
IGS makes not only makes converting visitors easier but makes it cheaper to acquire them by providing invaluable customer data that improves the efficiency of other systems and tools
2x Increase in Average Session Duration
Customers are kept engaged by IGS. It takes them through a personalized customer journey, explains more technical product benefits but is also able to put across a value proposition
Conversion Rate Optimization Cannot Be Ignored
E-commerce is growing faster than ever before, and brands have little to no choice but to turn online and spent money on gaining visitors to their website. But once they've arrived, Conversion Rate Optimization needs to be the next priority.
