Conversity recently conducted a webinar with two heavy hitters from the e-commerce space. Joining us were Colin Lewis, Marketing Week Columnist, and Vinny O’Brien, founder of Vinny & Co. The purpose of the webinar was to explain how e-commerce is evolving and that specialists and executives responsible for online sales need to think differently about […]
Building connections with customers by tailoring their experience is not new. It’s always been at the heart of physical retail experiences and a top ambition for digital as the industry shifted online. CMO’s cite it a top priority – to engage customers, engender brand loyalty and drive commercial outcomes. Customers want it, need it and […]
Over the years, the use of e-commerce has begun to increase and with this has come to a gradual evolution in the customer purchasing behaviour. With e-commerce providing a fast-paced purchasing environment often influenced by wider trends, many consumers have increasingly begun to prefer the use of online shopping over that of traditional high-street stores. […]
In a hyper-competitive market, brands that understand their customers deeply are the proven winners. The question is – how do brands get to know their customers better? The first stage in understanding is through the unification of all customer data available throughout an organization’s many touchpoints. This fundamental need is one of the reasons for […]
We want to help make access to services for vulnerable people as simple as possible. Here’s what we’re offering… As Covid-19 continues to take hold of the UK, we are beginning to understand the sheer scale of vulnerable people struggling to navigate the bewildering raft of measures being put in place by governments and organisations. […]
January brought extreme cold weather, snow, and leading retailer brands from across the globe and suppliers wanting to share their innovations to New York’s annual National Retail Federation (NRF) Big Show and Expo event.
Our customer experience insider looked beyond the hype and technical jargon to highlight the trends and tech aiming to make a positive impact on customer experience. And we go further and share the challenges that are still to be addressed.
Happy Natives. Rewriting the rulebook for the Millennial generation. The future of retail, telco and brands 2018
We are delighted that already, hundreds of people have downloaded Conversity’s free white paper on the future of retail, brands and telco. All along, we wanted professionals working in retail, telco, and brands (or simply those with an interest in how technology is shaping the shopping space) to have a no-nonsense report, full of realistic […]
Leading research company Forrester identified that one of the main barriers to investment and reason for a slower adoption rate in new CX technology is that it has, to date, had very little modern ROI visibility. Conversity has launched a new ROI calculator to directly tackle this issue and deliver those responsible for presenting a […]
(That’s ‘Most Valued Person’ award to you and me) Tuesday saw the entire Conversity team get together for an annual ‘kick start’ event. Once full on snacks and strong instant coffee, the team made a caffeine-fuelled journey; looking back at the success and challenges from 2015 and more importantly looking forward toward exciting plans in […]