4 E-commerce Personalization Hacks

Conversity recently conducted a webinar with two heavy hitters from the e-commerce space. Joining us were Colin Lewis, Marketing Week Columnist, and Vinny O’Brien, founder of Vinny & Co. The purpose of the webinar was to explain how e-commerce is evolving and that specialists and executives responsible for online sales need to think differently about […]

Personalisation needs to get personal!

Building connections with customers by tailoring their experience is not new. It’s always been at the heart of physical retail experiences and a top ambition for digital as the industry shifted online. CMO’s cite it a top priority – to engage customers, engender brand loyalty and drive commercial outcomes. Customers want it, need it and […]

Changes In E-Commerce Customer Behaviour: How Has The Future Of Shopping Changed?

Over the years, the use of e-commerce has begun to increase and with this has come to a gradual evolution in the customer purchasing behaviour. With e-commerce providing a fast-paced purchasing environment often influenced by wider trends, many consumers have increasingly begun to prefer the use of online shopping over that of traditional high-street stores. […]

Winning Brands are Personalising their Customer Data Platforms

Man looking at his girlfriend shopping online in cafe

In a hyper-competitive market, brands that understand their customers deeply are the proven winners. The question is – how do brands get to know their customers better? The first stage in understanding is through the unification of all customer data available throughout an organization’s many touchpoints. This fundamental need is one of the reasons for […]

The NRF Big Show. What Brands can Learn from 3,500 Retailers – Takeaways from a CX Insider

NRF Show

January brought extreme cold weather, snow, and leading retailer brands from across the globe and suppliers wanting to share their innovations to New York’s annual National Retail Federation (NRF) Big Show and Expo event.

Our customer experience insider looked beyond the hype and technical jargon to highlight the trends and tech aiming to make a positive impact on customer experience. And we go further and share the challenges that are still to be addressed.

Forget the Oscars – Conversity Crowns MVP Award Winners

Forget the Oscars – Conversity’s Crowns MVP Award Winners (That’s ‘Most Valued Person’ award to you and me)

(That’s ‘Most Valued Person’ award to you and me) Tuesday saw the entire Conversity team get together for an annual ‘kick start’ event. Once full on snacks and strong instant coffee, the team made a caffeine-fuelled journey; looking back at the success and challenges from 2015 and more importantly looking forward toward exciting plans in […]