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Personalisation And Real Time Relevance. The Importance Of Customer Mindset When Creating An Online Shopping Journey

By |July 25th, 2019|brand experience, Technology|

in Conversity’s latest report ‘Being Human - The Importance of ‘In the Moment’ Real-Time Relevance for Customers Online’, we explore the psychology of shoppers, and explain why retailers and brands must make a concerted shift in focus to recognise it is no longer enough to try and simply humanise their digital presence. Rather the time is now to simply ‘be human’ online.

The Complexities of Cracking the Cross Sell & Why Telcos Need to Know the Worth of Getting Personal

By |February 6th, 2019|Customer Service, Technology, Telco|

Success in telco is so often about fine margins. The difference between closing a sale or losing out to a competitor can hinge on the smallest yet most critical of factors, such as a small disparity in price plans or a superior level of customer service. It almost goes without saying that – in a telco world so fraught with choices and complex buying options – persuading a prospect to become a customer – especially a customer who purchases more than one service or product from you - is about being able to go that extra mile to make sure consumers are given the right guidance at every stage of the buying process.

Avoid Digital Pigeonholing. Surprising Baby Boomer Statistics for Retailers & Brands – Retail Research

By |September 25th, 2018|Retail, Technology|

The digital conversation typically starts and ends with Millennials and Gen X. In fact, if you ask the (probably youngish) man on the street, the prediction would likely be that complex online shopping journeys and a responsive web presence is probably generated with these seemingly more tech-savvy generations in mind. But as the world continues to plug in, the rest of society is adapting and research is consistently telling us to rethink our opinions on the baby boomer generations when it comes to tech...