Levelling Up Your Customer Lifetime Value

It is a well known fact that attracting new customers to a retail business costs considerably more than engaging and retaining current ones – on average it’s between five and twenty five times more expensive. While this range is considerable , even on the lower end of the spectrum it shows there is still a […]

How Retailers Can Engage Gen-Z with Interactive, In-Store Experiences

As the first truly digital natives Gen-Z, born between 1997 – 2012, are very different from the generations that came before them. While the world, and in particular retail, has so many new options and possibilities, the preferences and challenges faced by a shifting sales cycle has been felt acutely by many businesses across the […]

How Using Conversity Can Help with Employee Retention

Finding and retaining skilled retail staff members can be incredibly challenging nowadays, particularly when you consider the statistic that between May 2022 and May 2023 the number of people employed in retail in the UK declined by 48%. This highlights that it is now harder than ever to engage and retain employees to become experts […]

In-Store and Online Personalization

It should come as no surprise that consumers have flocked to online commerce more so than ever before. According to a recent report by the Retail Industry Leaders Association in collaboration with McKinsey, e-commerce as a share of total retail sales is projected to reach 25 to 40 percent after the pandemic abates. This shift […]

3 Benefits of Personalised Recommendations

Janis Thomas, Ecommerce & Marketing Director at our client Look Fabulous Forever, joined us on our latest webinar where we discussed many topics relating to retail, including why personalised recommendations are crucial for creating effective online selling experiences. Below are three ways that Look Fabulous Forever utilised the Colour Quiz, a guided selling tool providing […]

Optimizing the Online Experience

Let’s face it. Retailers and brands have a problem. And that problem is the need to engage with customers in a meaningful way. Working with both types of businesses, Conversity has learned first-hand what they are trying to achieve – real time relevant personal service, both in-store and online. This is sometimes couched in “we […]

Take the Best of Online Experiences, In-Store

There has been a lot of discussion around how COVID-19 has influenced online shopping and consumer expectations when shopping digitally. It’s well known that customers now expect greater personalization due to retailers gaining more information on individuals and their buying preferences, greater flexibility on payment and return processes, as well as expecting retailers to offer […]