In-Store and Online Personalization
It should come as no surprise that consumers have flocked to online commerce more so than ever before. According to a recent report by the Retail Industry Leaders Association in collaboration with McKinsey, e-commerce as a share of total retail sales is projected to reach 25 to 40 percent after the pandemic abates. This shift […]
3 Benefits of Personalised Recommendations
Janis Thomas, Ecommerce & Marketing Director at our client Look Fabulous Forever, joined us on our latest webinar where we discussed many topics relating to retail, including why personalised recommendations are crucial for creating effective online selling experiences. Below are three ways that Look Fabulous Forever utilised the Colour Quiz, a guided selling tool providing […]