Things have changed. Never has there been a time in our lives when this was more true. Covid-19 has disrupted just about everything we do, from being locked down and restricted in our day to day activities to the basic way that we relate to each other. Because many communities have either had their retail […]
Things have changed. Consumer expectations around their purchasing habits are evolving rapidly. Many more purchase transactions are now taking place online. This transition from bricks and mortar to online is only going to accelerate as time goes on. “In the US, it is predicted that e-commerce sales will climb by 18% to reach $709.78 billion […]
Transforming the Travel System Purchase Journey by Streamlining Safety, Speeding Up Sales and Personalising Recommendations
48% of shoppers take up to 28 days to decide what travel system to purchase and 89% of team members at UK retailers fail to provide relevant advice to parents and carers purchasing car seats. Independent research from Which? suggests that retailers are in need of omnichannel systems that both reassure the customer and personalise […]
According to a recent report from Grant Thornton identifying the latest trends to emerge from the growing Vitamins, Minerals and Supplements (VMS) Market, there is significant opportunity for businesses to focus on the purchase journey and personalisation to take full advantage of this shift in mainstream consumer behavior.
The final trend from our whitepaper focuses on ‘Social Tedia’ and considers the implication of social tech tools have on our workforce and its output. As technology continues to shape the way we work internally, operationally and the way external forces such as our customers relate to our business or brand, the conversation about ‘productive’ or ‘unproductive’ tech becomes even more important for business leaders.
After becoming thoroughly tired of reading article after article of rehashed content and predictions, Conversity recently published a white paper on the future of retail, brands and telco. A collaboration with the retail consultant, Sarah Cameron, the paper is a concise guide for retail & telco professionals – identifying the five big ideas, trends and predictions in 2018. In this first blog, we look at trend one, where the physical and digital merge for the increasingly intolerant customer.
From the Pavement to the Purchase; How Retail Technology is Defining the Shopping Experience of the Future
The retail world is changing every day. The rise of customer facing technology and digital developments in-store has transformed the aisles and checkouts of our favourite stores whilst the ‘browse and buy’ culture of the internet continues to disrupt purchase patterns. The retail environment is in a state of constant flux and it doesn’t seem […]
The contact centre is (we believe) an often under-appreciated part of a businesses omni channel strategy. We run the risk of becoming so busy looking at the ‘sexier’ channels of social and mobile that we forget just how important contact centres are in the customer journey. Not only that, the contact centre industry is vast, […]
HOW RETAILERS ARE USING OMNICHANNEL THINKING TO IMPROVE CUSTOMER EXPERIENCES. Omnichannel is a becoming a real retail obsession. It’s on the mouths of managers, the headlines of industry media and being demanded by customers (even if they don’t realise it’s omnichannel they are demanding). Don’t be fooled into thinking this buzzword is just hype though. […]