Process and Pitfalls of Launching Intelligent Guided Sales for Consumer Buying Journeys
My colleague, Chief Customer Officer Brad Christian, has written about what Intelligent Guided Sales (IGS) actually is, however in my role as Customer Engagement Manager, I wanted to write about what we need to consider to ensure that we get the consumer buying journey just right. Sometimes there are some difficulties in getting a customer […]
Consumer Psychology in Retail and Intelligent Guided Selling
‘The Why behind The Buy’ If ‘The Why behind The Buy’ can be understood, brands and retailers can enhance their marketing strategy, improve their customer experience, and drive greater sales conversion. Consumer Psychology in retail describes the science behind the understanding of why people buy; the reasons they make the decisions they do and how […]
How Should Brands Prepare for Online Christmas Gifting?
Gifting is big business and there has never been more pressure on brands to get it right, or more at stake after a turbulent year to date. Shopping behaviors may have shifted, but shoppers are still eager to buy gifts for loved ones. Here’s how your brand should be preparing for consumer holiday shopping behaviors…
The E-Commerce Boom – a global view of how online shopping is having its moment
The Retail landscape has changed & E-Commerce is seeing record highs during unprecedented times; find out how Conversity is helping businesses benefit.
Conversity Shortlisted for ‘Online Innovation of the Year’ by Retail Systems Awards for work with The Phone Co-op
Conversity has been announced as a finalist in the 2020 Retail Systems Awards for the work with The Phone Co-op, a provider of mobile telephone and broadband internet services to over 30,000 customers in the UK. The challenge: choice overload and a lack of personalisation The telco marketplace is a crowded and often rates poorly […]
Digital Leadership – Using Conversational Search to Personalise and Simplify Online Commerce During Covid-19
As millions of people remain under government restricted home isolation as a result of Covid-19, the seesawing nature of online sales continues. Whilst clothing and footwear have seen a slump, the prospect of weeks trapped at home has seen Britons embark on shopping sprees, with sales of DIY, electrical equipment, health products including vitamins and […]
Digital Leadership. Why ‘Being Human’ Online is so Important During the Covid-19 Lockdown
Right now, consumers, overwhelmed with worry about loved ones, financial pressures and keeping the ‘new normal’ going are relying more than ever before on online shopping. What are the 2 things that can help them? 1.) A personalised, human touch online 2.) A simple, easy, stress-free search and shopping experience It’s time to personalise, humanise […]
Transforming the Travel System Purchase Journey by Streamlining Safety, Speeding Up Sales and Personalising Recommendations
48% of shoppers take up to 28 days to decide what travel system to purchase and 89% of team members at UK retailers fail to provide relevant advice to parents and carers purchasing car seats. Independent research from Which? suggests that retailers are in need of omnichannel systems that both reassure the customer and personalise […]
IGS – The New Search Algorithm Helping Customers Buy with Confidence
Once upon a time, the ability to search and filter and therefore narrow large sets of content was a relatively astonishing tool. Now, modern consumers are often overwhelmed with choice, and are looking for a more powerful way to simplify product discovery. Retailers, telcos and brands are responding using Intelligent Guided Selling (IGS) to create […]