Complex Purchases – Why Retailers Must be Quick and Slick. A Retailer Guide to Helping Shoppers Find the Right Products
Make it easy for shoppers to discover the information they seek, and then lead them to the answers. Fail? They’ll leave. Our latest research study shows that when it comes to complex purchase decisions (purchases of goods and services that consumers don’t normally make every day of the week) it’s about the journey, not just the destination.