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Complex Purchases – Why Retailers Must be Quick and Slick. A Retailer Guide to Helping Shoppers Find the Right Products

By |November 1st, 2018|Conversity News, Customer Experience|

Make it easy for shoppers to discover the information they seek, and then lead them to the answers. Fail? They’ll leave. Our latest research study shows that when it comes to complex purchase decisions (purchases of goods and services that consumers don’t normally make every day of the week) it’s about the journey, not just the destination.

‘The Most Important Data Privacy Regulation in 20 Years’ Making Sure Retailers & Telco Systems are GDPR Compliant

By |May 16th, 2018|Conversity News, Retail, Telco|

The month of May is upon us, and with it comes the much-anticipated GDPR deadline. For retailers and telcos, GDPR is much more than a data cleanse or a one-off frustrating inconvenience, it’s an opportunity to renegotiate the terms of engagement between people, their data, and your company, whilst also throwing light on the systems you have in place to ensure you remain GDPR compliant both now and in the future.

Mind the Gap – The Rise of Intelligent Guided Selling

By |April 18th, 2018|Conversity News, Retail|

In essence, Intelligent Guided Selling enables retailers to become truly omnichannel-ready, by comprehensively unifying every element of the customer engagement experience. It is the combative force for retailers in a perfect storm… As we touched on in our last two posts, poor productivity and diminishing consumer spending represent significant hurdles for retailers. When combined with [...]

Mind the Gap – The Consumer Spending Gap – Part One of Three

By |February 27th, 2018|Conversity News, Retail|

The first of a three-part series, Conversity has created a paper exploring the dual challenge of addressing the decline in productivity and consumer spending alongside the leading role that intelligent guided selling and technology has to play in the future of retail.

This blog focuses on ‘The Consumer Spending Gap’, aiming to paint a picture of today’s retail world in terms of how consumers approach it, and how their behaviour has evolved in recent years.

Breaking it down and spreading it out – why Microservice Architecture Matters for Retailers, Telco and Brands

By |December 6th, 2017|Conversity News, Retail, Telco|

if you’re unable to (or not hell bent on) delivering high-quality software with blistering speed, efficiency and an uninterrupted service, the time to panic was yesterday.

The fact that businesses have a continual and pressing need to deploy rapid, frequent changes is hardly a radical or revolutionary idea, yet whilst developers continue to place an importance on simplifying and breaking down code, many at the top are failing to edify themselves about the real, tangible business benefits of moving from an age old monolith to a smarter, more resilient microservices model.

Fickle Fans. The rise of the 5-star differentiator and exceptional personalisation.

By |October 18th, 2017|Conversity News, Customer Experience, Retail, Telco|

Trend #four of our collaborative Conversity and Sarah Cameron retail and telco whitepaper looks at the rise of the 5-star differentiator and exceptional personalisation. We covet brands and businesses getting it right, and highlight where your time and effort should be focused if you’re going to stay ahead of the competition in 2018. If you haven’t read it, you should. And fast.

The Big Easy – The psychology of shopping & why ease is the new competitive advantage The future of retail, telco and brands 2018

By |October 17th, 2017|Conversity News, Customer Experience|

In the 3rd trend from our whitepaper, ‘Retail & Telco – the Big Five’, we talk the power of ease. And, it’s probably one of our favourites from the five trends we identified with the retail consultant, Sarah Cameron. Why? Because now, it’s neither price nor product that will get you ahead, it’s how simple you can make your service for customers to use.

White Paper: How can Telecoms Plug the Sales Order Leakage Gap?

By |August 22nd, 2016|Conversity News, Customer Experience, Telco|

Sales order leakage is a common complaint within the telecommunications industry. Conversity works closely with numerous international telecoms companies and has created a white paper that seeks to highlight the major pain points in a typical telecommunications consumer environment, combining an analysis of insights and trends from operators and looking at how to plug the [...]

Infographic: What does the contact centre industry look like in 2016?

By |April 7th, 2016|Contact centres, Conversity News, Omnichannel, Retail|

The contact centre is (we believe) an often under-appreciated part of a businesses omni channel strategy. We run the risk of becoming so busy looking at the 'sexier' channels of social and mobile that we forget just how important contact centres are in the customer journey. Not only that, the contact centre industry is vast, [...]

Conversity Launch NEW ROI Calculator; helping provide a business case for guided selling technology

By |February 25th, 2016|Conversity News|

Leading research company Forrester identified that one of the main barriers to investment and reason for a slower adoption rate in new CX technology is that it has, to date, had very little modern ROI visibility. Conversity has launched a new ROI calculator to directly tackle this issue and deliver those responsible for presenting a [...]

Forget the Oscars – Conversity Crowns MVP Award Winners

By |January 22nd, 2016|Conversity News|

(That’s ‘Most Valued Person’ award to you and me) Tuesday saw the entire Conversity team get together for an annual ‘kick start’ event. Once full on snacks and strong instant coffee, the team made a caffeine-fuelled journey; looking back at the success and challenges from 2015 and more importantly looking forward toward exciting plans in [...]