Online Conversion Through Consumer Psychology
Looking for ways to drive online conversion on your site? Have you considered the role that consumer psychology plays in how visitors think about navigating your site and purchasing from you? If you want to increase conversion, drive session duration, and boost average order value on your e-commerce platform, this white paper was written for you.
What's covered in this white paper?
Learn how leading brands and retailers are maximizing their results online
Understand how behavior is impacted by motivations, attitudes, and triggers.
Recognize the power of the paradox of choice
How to use digital prompts and nudges
7 things to look for in an e-commerce optimization solution
Having Conversity’s IGS tool in place has been incredibly powerful in helping us maintain those all-important connections with our customers. With the Skincare Advisor, we feel we’ve empowered our customers to browse, select and purchase products with the utmost confidence, while still retaining the human element of the experience that is so important to our business.
Conversity is key to our personalised customer experience strategy. They have helped us create a friction free journey that has significantly increased NPS and engagement with potential customers.
Thanks to the Conversity tool, we have greater insights into our customers’ behavior, which has given us an extra edge when it comes to launching new products, updating offers or maximizing cross-sell opportunities. This flexibility is integral to the way we operate, and Conversity has ticked all the boxes in this respect.
Our aim was to guide consumers, to simplify their purchase decision. However, the level of data insights that enriches the digital audience preferences with Conversity's IGS tool is amazing.
What results have our clients achieved?
5x Increase in average basket size
Similarly to a sales assistant in-store, Connect is able to explain the values of more expensive products and related products effectively, enabling up and cross selling online.
3-5x Increase in conversion rate
Through the use of dynamic journeys that provide unique shopping experiences for every visitor; businesses that use Connect increase conversion rates by 3-5X.
Strategic customer insights
Our Clients understand the DNA - desires, need and actions of their customers online and use this strategic customer insight to gain ROI from their marketing efforts.