The distinction between customer needs and desires, and why it matters 

It might not exactly be “news” that a business seeking to make the right impact with its target audiences needs to place those target audiences – its would-be customers – front and centre in its priorities, if it is to achieve sustained custom, growth, and success.  However, there are still all too many organisations that […]

Why is now the time for your brand to invest in guided sales technology? 

The concept of guided sales is not, of course, a new one. It is what a sales associate practices in a brick-and-mortar store, in their interactions with a customer that are geared towards providing suggestions and guiding the consumer towards the product or service they may be most interested in buying (and which, crucially, will […]