A quick introduction to conversational sales, and the relevance of this approach for brands
If your retail or direct consumer brand is seeking out the most effective ways to bring in further revenue, it is worth giving some serious thought to the role that conversational sales could play in your strategy. As the “conversational” part of the term suggests, a conversational sales approach is largely concerned with – but […]
Personalizing Product Selection, by Liza Amlani, Principal and Founder Retail Strategy Group
According to a survey by Capgemini, 64% of brick-and-mortar retail customers indicated a lack of guidance and knowledge offered by store staff as one of their top five customer experience pain points. With the increased difficulty in finding the right brand ambassadors or retail staff, many customers leave stores unhappy and empty-handed. Even with the […]
In-Store and Online Personalization
It should come as no surprise that consumers have flocked to online commerce more so than ever before. According to a recent report by the Retail Industry Leaders Association in collaboration with McKinsey, e-commerce as a share of total retail sales is projected to reach 25 to 40 percent after the pandemic abates. This shift […]
3 Benefits of Personalised Recommendations
Janis Thomas, Ecommerce & Marketing Director at our client Look Fabulous Forever, joined us on our latest webinar where we discussed many topics relating to retail, including why personalised recommendations are crucial for creating effective online selling experiences. Below are three ways that Look Fabulous Forever utilised the Colour Quiz, a guided selling tool providing […]
Optimizing the Online Experience
Let’s face it. Retailers and brands have a problem. And that problem is the need to engage with customers in a meaningful way. Working with both types of businesses, Conversity has learned first-hand what they are trying to achieve – real time relevant personal service, both in-store and online. This is sometimes couched in “we […]
Take the Best of Online Experiences, In-Store
There has been a lot of discussion around how COVID-19 has influenced online shopping and consumer expectations when shopping digitally. It’s well known that customers now expect greater personalization due to retailers gaining more information on individuals and their buying preferences, greater flexibility on payment and return processes, as well as expecting retailers to offer […]
What online innovations matter most to consumers?
Much has been written about consumer behavior as a result of the pandemic. So we won’t rehash that here. That said, our affinity and/or dependence on e-commerce has never been stronger. It is a new battleground that will produce winners and losers; brands that grow share and brands that become much less relevant to their […]
Changes In E-Commerce Customer Behaviour: How Has The Future Of Shopping Changed?
Over the years, the use of e-commerce has begun to increase and with this has come to a gradual evolution in the customer purchasing behaviour. With e-commerce providing a fast-paced purchasing environment often influenced by wider trends, many consumers have increasingly begun to prefer the use of online shopping over that of traditional high-street stores. […]
5 Ways To Update Your Ecommerce Strategy Roadmap
The shift in online consumer shopping habits and behavior With every online business, there are key elements that are needed to breed success. For brands and their websites, one of those elements is an ecommerce strategy roadmap, which lays out a clear path for sales, growth and customer acquisition. However, because of the impact of […]