Replicating the In-Store Experience Online

Replicating the In-Store Experience Online

Things have changed. Never has there been a time in our lives when this was more true. Covid-19 has disrupted just about everything we do, from being locked down and restricted in our day to day activities to the basic way that we relate to each other. Because many communities have either had their retail […]

What, exactly, is Intelligent Guided Selling?

Smiling woman on tablet

Things have changed. Consumer expectations around their purchasing habits are evolving rapidly. Many more purchase transactions are now taking place online. This transition from bricks and mortar to online is only going to accelerate as time goes on. “In the US, it is predicted that e-commerce sales will climb by 18% to reach $709.78 billion […]

Supercharging Growth in the Vitamins, Minerals and Supplements Market

VMS

According to a recent report from Grant Thornton identifying the latest trends to emerge from the growing Vitamins, Minerals and Supplements (VMS) Market, there is significant opportunity for businesses to focus on the purchase journey and personalisation to take full advantage of this shift in mainstream consumer behavior.

Social Tedia. Create a SMART Revolution not a 24-hour technological distraction.

Social Tedia Trend 5

The final trend from our whitepaper focuses on ‘Social Tedia’ and considers the implication of social tech tools have on our workforce and its output. As technology continues to shape the way we work internally, operationally and the way external forces such as our customers relate to our business or brand, the conversation about ‘productive’ or ‘unproductive’ tech becomes even more important for business leaders.

Let’s get physical. Oh, and digital. The future of retail, telco and brands 2018

Trend one

After becoming thoroughly tired of reading article after article of rehashed content and predictions, Conversity recently published a white paper on the future of retail, brands and telco. A collaboration with the retail consultant, Sarah Cameron, the paper is a concise guide for retail & telco professionals – identifying the five big ideas, trends and predictions in 2018. In this first blog, we look at trend one, where the physical and digital merge for the increasingly intolerant customer.

Infographic: What does the contact centre industry look like in 2016?

What does the contact centre industry look like in 2016?

The contact centre is (we believe) an often under-appreciated part of a businesses omni channel strategy. We run the risk of becoming so busy looking at the ‘sexier’ channels of social and mobile that we forget just how important contact centres are in the customer journey. Not only that, the contact centre industry is vast, […]

Omnichannel Futures, Not Just a Flash in the Proverbial Business Pan

Omnichannel-futures

HOW RETAILERS ARE USING OMNICHANNEL THINKING TO IMPROVE CUSTOMER EXPERIENCES. Omnichannel is a becoming a real retail obsession. It’s on the mouths of managers, the headlines of industry media and being demanded by customers (even if they don’t realise it’s omnichannel they are demanding). Don’t be fooled into thinking this buzzword is just hype though. […]