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David Stark

About David Stark

Dave is responsible for the continued growth and success of Conversity across its Global operations. Dave has worked in the ICT industry for over 25 years running software, service and SaaS business operations across the Globe, across all vertical markets and across all ICT domains. In recent years Dave has focused on ICT domains such as CRM, customer experience, big data discovery, retail execution, enterprise mobility and cloud delivery.

From the Pavement to the Purchase; How Retail Technology is Defining the Shopping Experience of the Future

By |April 29th, 2016|Customer Experience, Omnichannel, Retail|

The retail world is changing every day. The rise of customer facing technology and digital developments in-store has transformed the aisles and checkouts of our favourite stores whilst the ‘browse and buy’ culture of the internet continues to disrupt purchase patterns. The retail environment is in a state of constant flux and it doesn’t seem [...]

Infographic: What does the contact centre industry look like in 2016?

By |April 7th, 2016|Contact centres, Conversity News, Omnichannel, Retail|

The contact centre is (we believe) an often under-appreciated part of a businesses omni channel strategy. We run the risk of becoming so busy looking at the 'sexier' channels of social and mobile that we forget just how important contact centres are in the customer journey. Not only that, the contact centre industry is vast, [...]

Omnichannel Futures, Not Just a Flash in the Proverbial Business Pan

By |March 31st, 2016|Customer Experience, Omnichannel, Retail, Telco|

HOW RETAILERS ARE USING OMNICHANNEL THINKING TO IMPROVE CUSTOMER EXPERIENCES. Omnichannel is a becoming a real retail obsession. It’s on the mouths of managers, the headlines of industry media and being demanded by customers (even if they don’t realise it’s omnichannel they are demanding). Don’t be fooled into thinking this buzzword is just hype though. [...]

Love on the Line. How Telco Should Focus on Relationships to Change the Game

By |March 3rd, 2016|Customer Experience, Customer Service, Telco|

The Telco industry has been connecting people from day one. But the advent of technology, the shift in consumer behaviour and the ever-changing rules of engagement are all causing challenges never seen before in Telco. At Conversity, we’re big believers that the solutions to these challenges lie in forging authentic and well-founded relationships across every [...]

Conversity Launch NEW ROI Calculator; helping provide a business case for guided selling technology

By |February 25th, 2016|Conversity News|

Leading research company Forrester identified that one of the main barriers to investment and reason for a slower adoption rate in new CX technology is that it has, to date, had very little modern ROI visibility. Conversity has launched a new ROI calculator to directly tackle this issue and deliver those responsible for presenting a [...]

The Smart Shopper – How Retail must React to Digital Disruption

By |February 4th, 2016|Customer Experience, Retail|

“There will be a fusion of physical and digital worlds where at some point in future consumers will intuitively shop without perceiving the difference in a world of superposed channels. IBM Retail, 2015 Although the above statement is under 12 months old, there is already a case to suggest that “there will be…” should be [...]

Behavioural Technology and the Customer Connection in Retail

By |January 26th, 2016|Customer Experience, Retail|

Retail is a people business, again. Your staff will define your year. So we’re a month into 2016, and yet still the predictions for retail trends continues. Indeed, in particular I’ve been looking at a series of excellent articles on Forbes online around just that subject. There’s certainly plenty to get your teeth into. One that [...]

From Like to Love to Loyalty

By |January 19th, 2016|brand experience, Customer Experience, Customer Service, Retail|

HOW TO SUCCESSFULLY CREATE BRAND ADVOCATES FOR YOUR BUSINESS The customer is king. Recently I’ve been inundated with articles attempting to convince me that content and context is (or should be) the king of every company’s business plan. But whilst I’m the first to acknowledge the importance of a stellar content strategy, the bottom line [...]

I’m a Customer – Get Me Outta Here

By |December 16th, 2015|Customer Experience, Customer Service, Retail|

5 WAYS TO DRIVE YOUR CUSTOMERS INSANE, AND INTO THE HANDS OF THE COMPETITION The pressure is mounting for retailers to deliver increasingly outstanding and personalised customer service. Making plans now to make it easier, more enjoyable, and faster to buy from you is a pretty solid strategy. It has only one small flaw. Shoppers [...]

The Economics of Customer Experience

By |November 11th, 2015|brand experience, Customer Experience, Telco|

The good guys and gals at Temkin have put together an interesting infographic around the state of the nation for Customer Experience in 2015 that certainly gave me some food for thought. Of the many stats and insights to ponder, I noted that once again here is a benchmarking piece which underlines the difference in [...]